need to flesh this out a bit more...but examples and further details to come. now we're starting to get into the "ology" part!!
I also stumbled on Foodimentary today - er, well...Foodimentary actually stumbled upon me, seeing as they are now one of my 46 followers. Yep, that's right - 46! Eat it! (pun intended.)
Anyhow, the purpose of Foodimentary is brilliant and could certainly be mimicked in an unobtrusive way by a brand to help gain credibility among its consumers. Here's the account bio:
Twitter's 1st Food~Fact~Tweeter. Guaranteed to pepper your day with food, wine & green facts! ~ Impress others with your food knowledge!~website soon!
Marketing Example: A restaurant that focuses on using only local foods can maintain presence and keep top-of-mind in local consumer's minds by posting facts about the local food movement throughout the day/week.
Twitter would be a great tool for Farmer's Markets as well - to remind the community when and where the next farmer's market is taking place. And can also post links to a Farmer's Market blog featuring news about local farmers and recipes.
Clearly I've got food on my mind. There are much cooler applications than these...its late, ya'll.
Also discovered today that Anthropologie, Free People and J.Crew do not have Twitter accounts. Well...at least not ones that they maintain. I'm most surprised that Free People doesn't...considering 2 years ago they had one of the best brand blogs I've every experienced. Urban Outfitter's online presence is killer - they are the same company as Anthro (and Free People I think). Maybe the Anthro & Free People audiences aren't as savvy as the urban outfitters kids. I still feel like its a missed opportunity!
Just jotting down some thoughts today. Didn't have as much time to focus as I like.
Interview at an interesting company tomorrow morning. Then calling into to "In The Money" on CNBC to ask staged questions about finding a job in this economy.
Booyeah!
I'm liking this!
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