This is particularly handy when trying to follow a topic on Twitter to see what everyone is saying about it. You can visit search.twitter.com and search all tweets and - voila - quick access to what everyone is saying about that topic.
It also is a way to hold an online discussion in real-time. On Monday evening, I got caught up in some tweets from people participating in a discussion being lead by journchat. journchat hosts a weekly conversation between journalists, bloggers and public relations folks (straight from the bio). Participators submit questions to PRsarahevans, who acts as moderator. She then selects and tweets questions from the journchat account; followers automatically see the tweets. Anyone can respond with their thoughts by simply including "#journchat" in their reply. That way, even if you aren't following everyone who is participating, you can read all responses later by searching "#journchat" from the twitter search site. Additionally, you can review "favorite" responses in journchat's favorites section, accessible via the profile page.
Other, more fun uses of the # include daily customs such as #musicmonday, #tweepletuesday, and #followfridays. Most of these are somewhat self-explanatory, but when trying to figure out exactly what #tweepletuesdays are, I stumbled on a #-directory for Twitter users. Awesome. The Hash Marks the Spot directory confirmed my instincts - #tweepletuesday is similar to #followfridays - its a way to promote twitter users who you think are worth following, including yourself.
I'm a fan of #twitip - when you search twitter for this topic, there's some good advice on how to correctly and easily use Twitter.
This search functionality is certainly one of the things that adds value to Twitter. And might be part of the reason that Google is so interested in purchasing it.
And the fun continues....
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